The Ask
Acknowledge that when the SPARKS comes out, the night is about to take a turn.

The Answer
Print ads that encouraged our fans to live it up. Right up until the point of breaking the law.

The Response
Shortly thereafter, SPARKS went away because of...its effects. Perhaps by helping, we didn’t help.

CD: Kevin McElroy
Art Director: Paul Greer
Writer: Jayson Szott
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