The Ask
Let triathletes know we speak their language.
The Answer
Print ads that acknowledge triathletes are a different breed. And we make the bike for them.
The Response
Confirmed I was not meant to be a triathlete. Ever.
![](https://cdn.myportfolio.com/2d8e97c350c1c5f0fe0074517855fbd9/aaaa304c334580fc9122d4f5_rw_1200.jpg?h=cf21009b1d78d905e129b898e77d7adc)
![](https://cdn.myportfolio.com/2d8e97c350c1c5f0fe0074517855fbd9/14e76fa3bb56ab27ec5ccc60_rw_1200.jpg?h=a3d58b5fe9e6604c7568e507c27a3dba)
![](https://cdn.myportfolio.com/2d8e97c350c1c5f0fe0074517855fbd9/fcd9af2dc320ebe839ce517d_rw_1200.jpg?h=ff7f0a99b7776a5864bc22dd3273d6d5)
Credits
Art Director: Matt Dimmer
Writer: Jayson Szott