The Ask
Inspire kids to enter the Lunchables Never Be Bored Again contest.
The Answer
An interactive online experience where kids could create their own dream sport court, tree house or game room. Starting from one of those three foundations, they could then add tons of patterns, objects and even soundtracks to create their very own dream hangout spot. Once their masterpieces were complete, they could share out to the gallery for everyone to see.
The Response
Over 2MM users
Over 50,000 dream hangouts created and shared
Demo Video
Screen Grabs
Credits
CD: Tim Sheridan
ACD: Jayson Szott
Art Director/Designer: Ben Andis
Writer: Travis Bye
Dev Partner: Luxurious Animals