The Ask
Introduce the Jeep brand to a younger audience with the launch of the new Jeep Patriot.

The Answer
An interactive choose-your-own-adventure feature film where players decide the plot as they become the fourth member of the group in search of Uncle Harold’s buried treasure. Over the course of 44 scene (shot from the viewer’s POV), they’ll encounter everything from whacked-out characters to secret locations to dead ends. At the beginning, players enter their name and picture for more surprises throughout.

The Response
Average time on site 9:52.
82% of visitors were repeat visitors.
42% of visitors linked out to learn more about the product.

Cannes shortlist. Effie shortlist. Webby winner.
Case Study Video

Site Screen Grabs
Sample Scenes

ECD: Sam Cannon
CD: Adam Wilson
Writer: Trevor Naud
Writer: Jayson Szott
Art Director: Sean Rhodes
Art Director: Lau Ardelean

Director: Andrews Jenkins, GO Film
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