The Insight
People love rooting against their rivals as much as they do for their own teams.
The Execution
I’ve had an idea kicking around for an apparel brand that announces who you’re rooting against. When I discovered the name I decided on, Unfriendly Rivalry, was still available as a dot-com, I jumped. Since then, I’ve developed a brand from the ground up, sourced product and printing vendors, begun building a social following and started running ads. But that’s only the start.
The Response
Still early days, stay tuned, But I can say I'm learning as much as I ever have. And every like or comment on Instagram confirms I'm onto something.
Website
Social Content
