The Ask
Introduce Gen Z to a career in financial planning and inspire them to raise their hand to learn more.
The Answer
A social campaign that celebrated the benefits of becoming a financial planner, mainly good pay, flexible scheduling and helping others. But even more important was speaking in their language. It was imperative we understood the audience and didn’t come off like a soulless corporate entity.
The Response
The CFP Board’s most successful awareness campaign to date with almost 100MM impressions and 520K clicks, resulting in 11,800+ qualified leads.
Videos
Credits
CD: Chris Sadlier
Writer: Jayson Szott
Art Director: Matt Dimmer