The Ask
Win the Capri Sun business.

The Answer
360 campaign inspired by the insight that kids today don’t get outside and play enough. By way of broadcast, print, digital and social, we helped Capri Sun champion a new way to play. Which of course, was really the old way.  

The Response
We won the business. Made a bunch of work. And even made a client cry with one of our scripts, and the first rough cut. 
(The good kind of crying.)

ECD: Michael Straznickas
ECD: Dave Reger
CD/Art Director: Jeff Bossardet
CD/Art Director: Matt Dimmer
CD/Writer: Jayson Szott

Director: TWIN, Reset
Director: Nick Bentgen, Ghost Robot

Photographer: Rennie Solis
Back to Top